Flat email and SMS revenue
Same list, same channels, same revenue three quarters running
A forward-deployed marketer rebuilds the flows and campaigns behind that number on CoreData, the all-in-one retention marketing platform for ecommerce brands.
The problem
The current platform can't do the segmentation the business needs
Every campaign goes out to nearly everyone because building a real segment takes too many workarounds. Marketers end up stacking exclusions instead of targeting, and the batch-and-blast habit becomes the whole strategy.
What we hear from brands
Current platform requires extensive manual work, with campaigns almost entirely batch-and-blast versus barely any automation, says a cookie-delivery company.
Heavy reliance on daily batch emails has hurt deliverability and forced high paid retargeting spend, reports a lingerie brand.
Declining repeat-purchase rate and revenue stagnation, with difficulty creating granular segments and personalized experiences, notes an online knife retailer.
The new way
A dedicated forward-deployed marketer, not a support queue
Every CoreData subscription includes a forward-deployed marketer who works inside your flows, not just your ticket history. Coolibar's marketer rebuilt every flow from the ground up after migration, and revenue from abandoned-item flows tripled as a result.
+17%
in total company revenue
+22%
in repeat domestic revenue
+21%
in email capture rate
How it works
Switching platforms without switching off your revenue
You approve, your forward-deployed marketer builds
Access and sign-off on the plan are what you contribute. The build, the data transfer, and the flow reconstruction are not on your plate.
Current tools stay on until launch day
There is no window where campaigns, tracking, or customer data go quiet. Old and new run in parallel until the switch is ready.
A dedicated forward-deployed marketer covers 99% of the work
From integrations to deliverability warm-up, the forward-deployed marketer assigned to your account owns the bulk of the migration.
The platform
Why the data model is the product
Most platforms bolt commerce concepts onto a generic contacts table. CoreData starts from orders, catalog, and behavior, which is why segmentation, recommendations, and site personalization read the same customer rather than three approximations of one.
Your forward-deployed marketer
The difference between advice and implementation
An agency sends recommendations and an invoice. Your marketer opens the platform and builds the thing, which is why the improvements that are technically easy but always postponed actually ship.
Work delivered in the platform, not as a deck
The postponed improvements get shipped
No separate services fee
Replace your stack
Loyalty is the one brands regret leaving until last
A rewards program in its own app is a page customers have to seek out. Once it sits beside the campaigns and the profiles, it shows up where the shopper already is.
Ready to put the platform to work?
Talk to an expert about your setup, your timeline, and what a switch to CoreData would actually involve.